Match with your besties in these iconic threads.
This summer, the Empire State Building Observatory became the first attraction in New York City to launch its very own TikTok shop. The building’s 1.4 million superfans on the app can now purchase branded merchandise inspired by the most viral and pivotal moments for the “World’s Most Famous Building.”
Check out items from the drop below!
"I AM FINE"
After the April 2024 earthquake in New York City, the Empire State Building quickly jumped to its X account to let the world know it was okay with a simple post of “I AM FINE.” The post instantly went viral as it garnered more than 100K likes, numerous media placements, and even a moment on The Late Show with Stephen Colbert.
Fans can now own the quip on a black classic cotton t-shirt in sizes small through four XL.
Sassy Shirts and Caps
The face filter seen across the Empire State Building’s TikTok account – used to roast other notable buildings in New York City and to flirt with others abroad – is now featured on a collection hats and t-shirts. Available in sizes small through four XL, fans can own the classic cotton t-shirt in black, sand, or white, and the one-size hat in black and baby blue.
#1 Attraction in the World
Visitors love the Empire State Building Observatory’s unmatched views and immersive museum so much that they named it the #1 attraction in the world – and the #1 attraction in the U.S. for the third consecutive year – in Tripadvisor’s 2024 Travelers Choice Awards: Best of the Best Things to Do. Fans can now rep this incredible accolade with a black or white baby tee in sizes XS/S or M/L.
Access ESB’s TikTok shop on mobile here!
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